Indian Unicorn DealShare
DealShare is an Indian Unicorn founded in 2018 by a group of friends. DealShare is an E-commerce platform that aims to empower middle and lower-income consumers to purchase everyday basic things at low prices. This platform offers discounts on various products, including groceries, household goods, electronics, and fashion items when some people buy together.
Understanding the Indian Unicorn Ecosystem
Unicorns do not mean any animal here but are particular businesses that are successful in the business world. Normally unicorns are owned by a group of people or companies and the Government does not have any role in their success. Here the question arises why they are called Unicorns? Unicorn is a term here that applies to those businesses that have assets of over $1 billion.
There are 104 unicorns already in India may be the maximum having any country in the world even China has 90 unicorns at this time. These Unicorns trying to boost different fields of life such as technology, E-commerce, finance, healthcare, etc. The main purpose of these unicorns is to make people’s lives easier by providing useful services. Each unicorn has its own unique success story how it started small and achieved something huge.
DealShare’s Journey to Unicorn Status
In 2018 when a group of friends thought about how they could change traditional methods of shopping in India. They came up with an idea to make shopping more easy and affordable, especially for those people who do not have enough budget to buy quality products or live in rural areas. For that, they launched a company named DaleShare.
It was an ongoing process to earn the trust of people or investors to do business with DealShare. They remained determined and positive to grow their business. A few time later people started trusting them and loved to buy stuff with great discounts. Finally, in January 2022, DealShare achieved unicorn status.
DealShare’s Unique Features and Offerings
From DealShare’s name, it becomes clear that they give freedom to their customers to buy together. It is a luxury and unique thing to buy any stuff even if you do not have enough money. Let’s discuss some of their Unique Features and Offerings
Features
- Group-Buying Deals
- Personalized Recommendations
- Tier 2 and Tier 3 areas Focus
- Regional Language Support
- Social Commerce Model
- Community Engagement
- Daily Deals
- Cashback and Rewards
- Seamless Ordering Experience
- Flexible Payment Options
- Verified Sellers.
- Dynamic Pricing
- Social Impact Initiatives
- Innovative Marketing Campaigns
- Real-Time Customer Support
Offers
- Mega Discount Madness
- Bargain Bonanza
- Super Saver Spectacular
- Deal Delight Extravaganza
- Savings Galore Fiesta
- Price Drop Parade
- Discount Dash Blitz
- Thrifty Treasure Trove
- Value Vault Specials
- Budget Bliss Bonanza
Challenges Faced by Indian Unicorn DealShare
Besides all of the success they have achieved DealShare has to face some problems regularly. And it is an obvious thing that if you have a $1 billion asset there will be some challenges as well. DealShare facing some challenges including:
- Logistics and Supply Chain Management
- Competition in the E-commerce Space
- Customer Acquisition and Retention
- Taxation
- data protection
- consumer rights
- Legal obligations
- Scaling Operations and Expansion
Future Plans
DealShare is a unicorn and a professional think tank that is working regularly behind the scenes for the betterment and enhancing their business. It is in their plan from the very first day to reach every single town, small village, and home where their products can be used.
Some of DealShare’s future plans include:
- Expanding the range of products
- Leverage technology and data analytics
- Improve user experience
- Personalize recommendations
- Collaborating with other businesses, brands, and services
- Sustainability Initiatives
- Reduce the carbon footprint
- promote sustainable consumption habits among its customers
Community Building
DealShare emphasizes putting efforts into community-building which means it is the first and foremost priority of the company to look after the needs and preferences of its customers. For that, they engage their customers by conducting surveys, reviews, or by taking feedback through different social media platforms. This makes the relationship more strong between the company and customers. Sometimes they introduce different offers and bargains to attract new customers.
Key takeaways for Entrepreneurs and businesses
Innovation and Differentiation
DealShare’s unique approach is to offer group buying deals and focus on serving less financially strong people by making huge money and reputation.
Customer-Centricity
Active listening to customer feedback and community engagement to fulfill the needs and preferences of customers. Entrepreneurs should aim to build strong relationships with their customers.
Ability to Face Challenges
Entrepreneurs should learn from DealShare how to face different challenges and give their solutions. Without overcoming this thing new businesses cannot flourish.
Continuous Learning and Improvement
From the very first day, DealShare going up and up due to their ability to continuously learn and improve. Entrepreneurs should have a mindset of lifelong learning like DealShare.
Conclusion
When we talk about DealShare the first thing that comes to our mind is “DealShare is a name of continuous hard work and brilliance”. They started in 2018, and despite facing challenges and jealousy only in four they were able to earn more than $1 billion and earn the status of a Unicorn. A great achievement that was. They are not only providing ease to their customers but also playing a crucial role in the progress of India’s economy. On top of that Since their launch, they never look back and the journey of their progress is still going on.
